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Looks Rule
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Looks Rule
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It is not a gender thing, age thing, race thing, geographical thing, or even an income thing.

It is not a male-female thing,
young-old thing, white-black thing, or rich-poor thing.

Nor is it any thing in-between.

It is also not a small town thing or a big city thing, or a thing unique to the United States.

It is not any one of these things.
It is all of these things.
It is pervasive.

It impacts all people in all these groups and more.

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www.looksrule.com  by  Gordon L. Patzer, Ph.D.
Gordon Patzer Looks Rule website header book cover
Gordon L. Patzer, Ph.D.
Director and Founder
Appearance Research Institute

Contact Info:  Gordon@LooksRule.com
Physical attractiveness is not all that matters in life...but it is near the top.  Realities of physical attractiveness comprise a phenomenon with values, order, and consequences far more than meets the eye. The related Physical Attractiveness Phenomenon--that is powerful, pervasive, and too often unrecognized or denied--impacts every individual, throughout every community, across the United States and around the world.
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The published books, published scholarly journal articles, presentations, and interviews by Gordon Patzer look into physical attractiveness at levels far beyond what meets the eye.  His works articulate the great importance and perplexities inherent in this dimension of a person’s appearance. Analysis of the dynamics and consequences reveals a powerful, pervasive, and frequently unrecognized or denied physical attractiveness phenomenon.  It is a phenomenon that transcends time, geography, and culture, regardless of demographics and socioeconomics of individuals and populations.
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Gordon Patzer
, in conjunction with the Appearance Research Institute (ARI) that he founded and for which he serves as director, is devoted to research, advocacy, and assistance, concerning physical attractiveness phenomenon.  “Dr. Patzer has spent more than 30 years studying physical attractiveness,” as the national American primetime television news program Dateline NBC, stated in a 2004 broadcast that featured his expert analyses on-camera for an investigative news segment.
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PAP diagram by Gordon Patzer
(click diagram to englage)
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Physical attractiveness prevails

through

physical attractiveness phenomenon

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The diagram above summarizes the Physical Attractiveness Phenomenon, which provides description, understanding, and prediction about hidden values of physical attractiveness.  As depicted in this diagram, the Physical Attractiveness Phenomenon is a circular, continuous, four-stage process with each stage flowing from the prior stage into the next stage, in a manner that, appearance, particularly physical attractiveness:

           (a)  serves as an informational cue,

           (b)  from which people infer extensive information,

           (c)  that triggers assumptions, expectations, attitudes, and behaviors,

           (d)  that cause benefits or detriments for people based on their
                 respective level of higher or lower physical attractiveness.

This diagram representation of Physical Attractiveness Phenomenon emerges from a macro-perspective that extracts the essence of thousands of directly and indirectly related research projects combined with even larger numbers of less empirical, more anecdotal, careful observations. These four stages, combined with innumerous sub-stages, establish and promulgate the physical attractiveness phenomenon, along with its hidden values through an interconnected continuous relationship of influence and reinforcement.

Physical attractiveness is at the center, composed of determinants that are:
Appearance is multi-dimensional and physical attractiveness is the prevailing dimension.  Physical attractiveness -- whether high, moderate, or low -- dominates in impact among the many factors that determine a person’s appearance.  And, small differences regularly translate into big consequences.  In other words, relatively small differences in a person's looks that determine higher and lower levels of physical attractiveness translate regularly into big consequences in life.
Many and Complicated
Unequal and Shifting in Appeal
Physical and Non-Physical
Compensatory and Non-Compensatory
Enduring and Transient
Affected by Influencers, Dynamic and Many
Ultimately a Gestalt, whereby the Whole is Greater than the Sum of the Parts
Surrounding and interwoven with the Physical Attractiveness Phenomenon include:
Hidden values with realities often unrecognized or denied.
Influences that permeate every person's life, from birth to death,
and from employment to entertainment to everywhere in-between.
Research conducted in diverse, scientific, scholarly disciplines.
Attention of varying sorts by not-for-profit organizations,
government agencies, businesses, and individuals.