Looks Rule
 
www.looksrule.com  by  Gordon L. Patzer, Ph.D.
Gordon L. Patzer, Ph.D. — expert, researcher, and speaker for 30 years on the power and perplexity of physical attractiveness — provides facts and knowledge, analyses and insights, and commentary.

Beyond his recognitions and citations by others with published work in a diverse range of scholarly journals (see, www.gordonpatzer.com), mass media interviews with Dr. Patzer discussing physical attractiveness phenomenon have been reported by the Associated Press, published by newspapers from west coast USA (Los Angeles Times) to east coast USA (The Washington Post, Crain's New York Business, Boston Sunday Herald) to England (Sunday Correspondent, London),  national business specialty newspapers such as Investment News, magazines national and international (Harper's Bazaar, ELLE, Working Woman, Self Magazine, Cosmopolitan Magazine, and Los Angeles Times Magazine), on radio in large and small American markets, and on the Internet (WebMD, MSNBC, CNN.com, and blogs internationally).

National primetime news television, Dateline NBC, has featured his expert analysis and commentary on-camera for a half-hour segment investigating physical attractiveness phenomenon. National morning talk-and-news television, The Today Show on NBC, has featured him on-camera discussing employment and pay differences caused by physical attractiveness. Other national media broadcasts featuring his expertise include the syndicated radio program hosted by Bill O’Reilly, The O’Reilly Factor.

For additional information see
www.GordonPatzer.com
          About:

Gordon Patzer
Books Published by Gordon Patzer
Availability for Speaking Requests
The primary topic on which Dr. Patzer is available to speak  concerns "Physical Attractiveness Phenomenon - Power and Perplexity of Physical Attractiveness."  His research and writing confirms that it is not a gender thing, age thing, race thing, or geographical thing.  Presentations by him communicates information that includes, but is not limited to, psychology, popular culture, business, personal improvement, religion, cross-cultural understanding, sociology, politics, and women’s issues. His content agrees with feminist perspectives, and goes beyond to articulate a phenomenon inclusive of males of all ages and females of all ages.

Contact:  Gordon@LooksRule.com
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Power and Paradox of Physical Attractiveness, 332 pages,
Brown Walker Press, FL, 2006.
ISBN: 1-58112-443-0
This book can be previewed at the respective website page of the publisher, Brown Walker Press, by (1) going to the general website page of the publisher, which is www.brownwalker.com, (2) typing in my last name, “Patzer”, in the search-by-author space and clicking the find-book menu item, (3) which takes you to a small icon of the book cover along with a very brief summary/introduction, (4) clicking on that book cover icon takes you to a website section presenting a synopsis of the book, the book’s contents, endorsement review comments/What the Experts are Saying, brief author information and order information.

In addition to direct purchase from the publisher as stated above, this book can can be purchased from most any major bookstore (such as Borders, Barnes & Noble, Waldenbooks, etc.) or online through such Internet companies as Barnes & Noble.com (www.bn.com) or Amazon.com (www.amazon.com).  Although the precise URL might change for this book, the current direct link for this specific www.Amazon.com page is:  http://www.amazon.com/Power-Paradox-Physical-Attractiveness/dp/1581124430

(Note:  At the www.amazon.com link/page above, that bookseller tends also to offer this 2006 book in a reduced package price with the 2008 book above.)
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Experiment Methodology in Marketing Research: Types and Applications, 216 pages,  Quorum Books, CT, 1996.
ISBN: 0-89930-960-7
This professional book published by Quorum Books (an Imprint of Greenwood Publishing Group, Inc.) can be previewed at the respective website page of the publisher, Greenwood Press, by (1) going to the general website page of the publisher, which is www.greenwood.com, (2) typing in my last name, “Patzer,” in the quick-search space and clicking go, which takes you to a the book title, (3) clicking on that book title takes you to a website section presenting a description of the book, the book’s contents, review of book and order information.
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Using Secondary Data in Marketing Research: United States and Worldwide, 184 pages, Quorum Books, CT 1995.
ISBN: 0-89930-961-5
This professional book published by Quorum Books (an Imprint of Greenwood Publishing Group, Inc.) can be previewed at the respective website page of the publisher, Greenwood Press, by (1) going to the general website page of the publisher, which is www.greenwood.com, (2) typing in my last name, “Patzer,” in the quick-search space and clicking go, which takes you to a the book title, (3) clicking on that book title takes you to a website section presenting a description of the book, the book’s contents, review of book and order information.
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The Physical Attractiveness Phenomena, 308 pages,  Plenum Press, NY, 1985.
ISBN: 0-306-41783-9
This scholarly book has been widely reviewed and cited in diverse disciplines. It is now out of print and out of stock from the publisher, Plenum Press, but it is still sold on the Internet from various sources. Additional information that includes a synopsis of the book, the book’s table of contents, endorsement review comments, and order information can be obtained directly from the author through the contact page at www.GordonPatzer.com
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Why Physically Attractive People Are More Successful: The Scientific Explanation, Social Consequences and Ethical Problems, 608 pages,
Edwin Mellen Press, NY, 2007.
(distributed to research libraries in USA and more than 60 countries)
ISBN-13:  978-0-7734-5690-7
ISBN-10:  0-7734-5690-2 
This scholarly book can be previewed at the respective website page of the publisher, The Edwin Mellen Press, by (1) going to the general website page of the publisher, which is www.mellenpress.com, (2) clicking the “Mellen Authors” menu button, (3) clicking the letter “P” for my last name, Patzer, (4) locating my full last name, “Patzer”, and clicking it, (5) which takes you to a brief website section “About Gordon L. Patzer,” at which point you can click the book title that then takes you to a website section presenting a summary description of the book, the book’s contents, reviews of the book and order information.
Gordon Patzer, NBC primetime news program 2004
Gordon Patzer, NBC primetime news program 2004
Gordon Patzer, NBC primetime news program 2004
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Looks:  Why They Matter More Than You Ever Imagined, 288 pages,
AMACOM Books, NY, 2008.
(publishing division of the American Management Association)
ISBN-13:  978-0-8144-8054-0
ISBN-10:  0-8144-8054-3
This great-selling, mass-market book published in 2008 can be previewed at the respective website page of the publisher, AMACOM Books at www.amacombooks.org.

The publisher does not sell books directly to individuals and this book can be purchased from most any major bookstore (such as Borders, Barnes & Noble, Waldenbooks, etc.) or online through such Internet companies as Barnes & Noble.com (www.bn.com) or Amazon.com (www.amazon.com).  Although the precise URL page-link might change for this book, the current direct link for this specific www.Amazon.com page is:
http://www.amazon.com/Looks-They-Matter-More-Imagined/dp/0814480543

(Note:  At the www.amazon.com link/page above, that bookseller tends also to offer this 2008 book in a reduced package price with the 2006 book below.)
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Note – For additional information concerning the text here about “looks matter” in regard to physical attractiveness and physical attractiveness phenomenon, including book information specifically related, simply see/click Shop at Amazon.com! and enter the name “Gordon Patzer”
Note – For additional information concerning the text here about “looks matter” in regard to physical attractiveness and physical attractiveness phenomenon, including book information specifically related, simply see/click Shop at Amazon.com! and enter the name “Gordon Patzer”