Looks Rule
 
www.looksrule.com  by  Gordon L. Patzer, Ph.D.
Endorsements
Endorsement Comments, Abbreviated

For the complete comments from
these individuals and for their
more complete credentials, please
see the second section below, titled:
"Endorsement Comments, Extended."
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“…in his new and exceptional volume, Dr. Gordon Patzer has thoughtfully garnered and detailed all the empirical evidence about what human appearance means in “the eyes of the beholder.” …sheds elucidating scientific light on the phenomenon…serious story that must be told and should be read.”


Thomas F. Cash, Ph.D., Editor-in-Chief, Body Image: An International Journal of Research, Clinical and Research Psychologist.

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“…only broad-based multi-disciplinary summary of research on the meaning, measurement and impact of beauty in contemporary society…must-reading on how our looks affect our lives.”

Daniel S. Hamermesh, Ph.D., Edward Everett Hale Centennial (Distinguished) Professor of Economics, University of Texas at Austin.

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“…Patzer has raised to a new level our understanding of the importance of physical appearance.”

Anna Soo Wildermuth, Certified Image Master, President, Association of Image Consultants, International, CEO, Co-author, Unlocking the Secrets of Successful Women in Business.

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“Gordon Patzer…has ‘boldly gone where few (have had the courage) to have gone before’ and we owe him a debt of gratitude for bringing to light what has been, for most of us, a forbidden thought. It’s painful to learn the truth, but ultimately we are better off to know it. It is what it is.”

Paul Uselding, Ph.D., among longest serving active university business deans in United States, Ph.D. in Economics from Northwestern University.

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“When Gordon Patzer speaks, it never fails to impact me in a way that I find somewhat of an 'Aha!' experience, a kind of 'That's sooooo true!' feeling that gets deep to the core of human behavior.”

Julie Kaneshiro-Sweeney, Former Marketing Director at Disney Home Video (CA), GUESS? Fashions (CA), and Nissin Foods (NJ), MBA from University of Chicago, 2 young children.

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“…elegantly blends scientific research and mass media examples to tell the captivating story of the role of physical appearance in daily life…”

David B. Sarwer, Ph.D., Clinical Psychologist in Departments of Psychiatry and Surgery, Center for Human Appearance, University of Pennsylvania School of Medicine, Philadelphia.

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“Gordon Patzer has been a leading pioneer in the study of a field that has universal interest to all persons, whatever their education or status in society…certainly a pioneer who has contributed enormously toward understanding the crucial role of appearance in all human interactions.”

Albert M. Kligman, M.D., Ph.D., Physician, Emeritus Professor of Dermatology, University of Pennsylvania School of Medicine, World-renowned expert on the aging of the skin, invented and patented Retin-A as a prescription cream to deal with wrinkles of the aging face and acne.

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“…leading expert and pioneer researcher on physical appearance phenomenon. If you have any questions about physical attractiveness, self-esteem or beauty, you must read this first-rate book.”

Rosalene Glickman, Ph.D., Best-selling author, Optimal Thinking: How to Be Your Best Self.

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“…another robust work by Gordon Patzer…analysis and presentation are unparalleled…the right person at the right time to author the right book…one of the world’s leading experts…delivers a strong look into the dynamics of physical attractiveness between and within people.”

Ronald E. Goldstein, D.D.S., Esthetic dentist practitioner renowned internationally, author of best selling book Change Your Smile read by more than one million people in six languages.

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“…bottom-line expert for decades on physical attractiveness…Dr. Patzer explains exactly how and why we all react in a predictable way to certain quantifiable visual criteria…

Cindy Jackson, Author of Cosmetic Surgery Secrets, known worldwide for her own many cosmetic surgeries to look more like the feminine ideal represented by the celebrated Barbie doll.
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“...latest summation…destined to become another cornerstone of knowledge and understanding.”

Robert "Bobby" Ramirez, Author, independent scientific researcher concerning phenology.

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“…groundbreaking…Dr. Patzer, delved into motivations for the medical industry…good material.”

Allen Steadham, Director, International Size Acceptance Association.

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“…Dr. Patzer has been influential in the dental profession at helping it understand… Every medical/dental professional needs to understand the implications that Dr. Patzer relates…”

Joseph Whitehouse, MS, DDS, President, World Congress of Minimally Invasive Dentistry.

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“As a physician…I experience daily the role and impact physical attractiveness has in the lives of men and women…Dr. Patzer has researched, analyzed, and articulated these matters…a must read.”

Craig L. Ziering, DO, FAOCD, featured on the ABC Television program, Extreme Makeover.

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“Gordon Patzer reveals great insight into physical beauty being much more than surface looks…”

James and Judy Clingman, The Pageant Agency, parents of 5 children and 10-year-old triplets.

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Endorsement Comments, Extended

Complete comments from these individuals
and their more complete credentials.
“A person’s physical attractiveness is an extremely important aspect in our society, often with unexpected, as well as expected, consequences. Within the pages of The Power and Paradox of Physical Attractiveness, Gordon Patzer reveals great insight into these consequences, their power, and their complicated dimensions. He also reveals that physical beauty is much more than the surface looks of a person. This book is truly a page-turner for everyone, ranging from academics to professionals to parents to people throughout the general public.”

James and Judy Clingman
Directors of The Pageant Agency focused on state-level Miss USA and Miss Teen USA Pageants, which are part of the Miss Universe Pageant that is a partnership between NBC Television Network and Donald J. Trump.
Under the Clingmans’ directorship of Iowa USA Pageants since 1989 and Wisconsin USA Pageants sine 2003, their representatives have included one national winner—Jamie Solinger—Miss Teen USA 1992 and numerous Top 10 national finalists for both Miss Teen USA and Miss USA.
Judy is a special education teacher, Jim serves as a U.S. Postmaster, and they have five children including 10-year-old triplets.

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“…Gordon Patzer deepens our understanding of the physical attractiveness phenomenon. His scholarly focus on physical attractiveness, now extending for over three decades, represents extraordinary insight of the pervasive impact of this underappreciated force in business and social decision-making. Given the remarkable changes in both the gender and ethnic composition of the international workforce in the expanding global economy, the relevance of Dr. Patzer’s research gains new currency.”

Constantine W. Curris, Ed.D.
President, American Association of State Colleges and Universities (AASCU) Washington, D.C. A national leader in higher education, Dr. Curris, as AASCU president since 1999, is responsible to advocate for more than 15 million students and for more than three-quarter million faculty and staff in the more than 400 state colleges and universities that are members of AASCU.

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“In The Power and Paradox of Physical Attractiveness, Dr. Gordon Patzer reveals why beauty is more than skin deep. A leading expert and pioneer researcher on the physical appearance phenomenon, Dr. Patzer employs empirical data and powerful anecdotes to provide a fascinating reading experience.If you have any questions about physical attractiveness, self-esteem or beauty, you must read this first-rate book.”

Rosalene Glickman, Ph.D.
Best-selling author, Optimal Thinking: How to Be Your Best Self.
President of The World Academy of Personal Development Inc. located in Beverly Hills. Endorsements of her latest book include Stephan Covey (The 7 Habits of Highly Successful People) and Tom Peters (In Search of Excellence).

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“Gordon Patzer is the right person at the right time to author the right book. I have a library on books concerning physical appearance but none has captured the magnitude and importance of this subject as author Patzer has in this monumental contribution to the literature. He has dissected the subject as no one before him which makes this new work all the more valuable to academicians, the media, and the general public. Coming from an academic background, Patzer addresses the subject in a logical, but informative, and highly interesting manner.

…draws from his previous and most informative work and includes virtually all the vast research that has been done over the past several decades. Author, lecturer, dean, television personality, world-traveler and expert on the appearance phenomenon, Gordon Patzer has lived it all and has become one of the world’s leading experts on physical appearance. If you are as fascinated as I am on the subject of self-esteem, beauty, and physical appearance, The Power and Paradox of Physical Attractiveness has to be on the top of your list to purchase, read, and reference.

…delivers a strong look into the dynamics of physical attractiveness between and within people. It is another robust work by Gordon Patzer who has dedicated a key portion of his life to investigate, understand, and explain this subject matter of great significance in every person’s life.

Dr. Patzer brings to this book the right combination of formal academic study, research insights, international travels, life experiences, and first-hand knowledge about diverse cultures. His analysis and presentation about physical attractiveness and its interconnected phenomenon are unparalleled. People from all walks in life throughout the world will find the result of his labors communicated in this latest book to be informative, interesting, and valuable to read. It is accordingly a book that researchers, scholars, speakers, and writers will reference for a very long time.”


Ronald E. Goldstein, D.D.S.
Dentist practitioner renowned nationally and internationally for his practice, expertise, and contributions to esthetic dentistry.
Dr. Goldstein’s best selling consumer book, Change Your Smile (1st, 2nd, 3rd editions) has been read by more than one million people and translated into at least six languages.
Clinical Professor of Oral Rehabilitation at the Medical College of Georgia School of Dentistry, Adjunct Clinical Professor of Prosthodontics at Boston University Henry M. Goldman School of Dental Medicine, visiting professor of Oral and Maxillofacial Imaging and Continuing Education at the University of Southern California School of Dentistry, Los Angeles, adjunct professor of Restorative Dentistry at the University of Texas Health Science Center at San Antonio, and formerly a Special Lecturer in Esthetic Dentistry at Emory University School of Dentistry, Atlanta.
Co-founder and past-president of the American Academy of Esthetic Dentistry, and past-president of Alpha Omega International Dental Fraternity and the International Federation of Esthetic Dentistry.
Fellow of the American College of Dentists, The International College of Dentists, and Honorable Fellow of the Georgia Dental Association.
Elected to the National Academies of Practice as a Distinguished Practitioner, additional honors include the Charles L. Pincus Award for contributions to Esthetic Dentistry from the American Academy of Esthetic Dentistry, Outstanding Contribution to Cosmetic Dentistry Award from the American Academy of Cosmetic Dentistry, and Alpha Omega International Dental Fraternity’s most prestigious award for “meritorious contributions to dentistry and its allied sciences,” joining past recipients Albert Einstein and Jonas Salk.
Former Editor-in-Chief, Journal of Esthetic Dentistry--the official publication of the American Academy of Esthetic Dentistry, European Academy of Esthetic Dentistry, Japan Academy of Esthetic Dentistry, and International Federation of Esthetic Dentistry.
Author, Esthetics in Dentistry. Co-author of instructional works include Bleaching Teeth, Porcelain Laminate Veneers, Porcelain and Composite Inlays & Onlays, and Complete Dental Bleaching.

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“The only broad-based multi-disciplinary summary of research on the meaning, measurement and impact of beauty in contemporary society. Covering psychological, sociological, political, medical and economic research, this volume [The Power and Paradox of Physical Attractiveness] is must-reading for anyone interested on how our looks affect our lives.”

Daniel S. Hamermesh, Ph.D.
Edward Everett Hale Centennial (Distinguished) Professor of Economics
University of Texas at Austin.
Dr. Hamermesh earned his Ph.D. from Yale University, has published more than 80 refereed articles in scholarly journals, is a Fellow of the Econometric Society and the Society of Labor Economists, a Research Associate of the National Bureau of Economic Research, Program Director at the Forschungsinstitut zur Zukunft der Arbeit (IZA), and Past President of the Society of Labor Economists. He has held visiting professorships at universities in North America, Europe, Australia and Asia, and lectured at universities in 43 states and 23 foreign countries.

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“Gordon Patzer has been the “bottom-line” expert on the subject of physical attractiveness for decades. His pioneering research in the field has been well tested and respected in the world of academia, and now, through The Power and Paradox of Physical Attractiveness, his knowledge and expertise are revealed to the much larger world.

Despite ignorant platitudes regularly offered up by the politically correct brigade, our society continues to be captivated by supermodels, complete makeovers, and beautiful celebrities. Dr. Patzer explains exactly how and why we all react in a predictable way to certain quantifiable visual criteria. As someone who has lived on both sides of the equation, I have personally experienced the very power and paradox of which he writes. This book is essential reading for everyone who wishes to gain a truer and more comprehensive understanding of human nature and the world in which we live.”


Cindy Jackson

Author of Cosmetic Surgery Secrets and her autobiography Living Doll, founder of the Cosmetic Surgery Network., and frequently sought for her related experiences and expertise.
Born in the United States, long-time London resident, and known worldwide for her many cosmetic surgeries to look more like the feminine ideal represented by the celebrated Barbie

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“Concerning physical attractiveness, Gordon Patzer has been a leading pioneer in the study of a field that has universal interest to all persons, whatever their education or status in society, who are concerned with social interactions among humans, from the cradle to the grave. His scholarly labors over four decades have shown that throughout history, in all cultures, races, and society, that the physically attractive have great advantages in the pursuit of success and happiness, contravening the myth that we judge people by their character and virtues.

The subject has become much more important to our consciousness than in its early days. Tom Cash was certainly a pioneer, as was Gordon Patzer who has contributed enormously toward understanding the crucial role of appearance in all human interactions. This is no longer a subject dominated by the cosmetic industry, cosmetic dermatologists, or plastic surgeons. Evolutionary biology has also brought this subject to a new level of understanding.

Concerning [Dr. Patzer’s latest book], politicians, regulators, business people, teachers, doctors, parents, students, in fact everyone, would be well advised to read this fascinating, illuminating account of the all powerful, often hidden influences of physical attractiveness on human interactions in all phases of life. If we aspire to achieve equality and fairness among the six-billon diverse people who inhabit the earth, we need to have a keener appreciation of the religious and social beliefs that impede this goal.

Then, too, the population is aging rapidly. No one gets prettier or more beautiful with advancing aging, which negatively impacts on the quality of life. Society must muster all its forces to help older people to look their very best, according to the doctrine that ‘looking good is feeling better.’ ”


Albert M. Kligman, M.D., Ph.D.

Physician, University of Pennsylvania Hospital, Philadelphia.
Emeritus Professor of Dermatology, University of Pennsylvania School of Medicine.
Recipient of many professional awards, he is widely known as an eminent scholar and articulate spokesperson for the scientific process.
World-renowned expert on the aging of the skin, invented Retin-A and patented it first in 1967 as a prescription cream to deal with acne and patented it second in 1986 as a prescription cream to deal with wrinkles of the aging face.

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“Gordon Patzer makes me think. This is a high compliment in a world of vapid sound bites and meaningless clichés. Having written a cover story on the subject of beauty for Psychology Today, I feel qualified to say that Patzer’s work is interesting, fearless and even inspired. If a profound writer’s job is to comfort the afflicted while afflicting the comfortable, Patzer continues to pass this test.”

Michael Levine

Best selling author and media expert.
Clients represented by his public relations campaigns include some of the most well known persons and companies accompanied by endorsements listed on his firm’s website that range from the highest positions in government that include a recent USA president, current and recent USA senators, New York and Los Angeles mayors, to corporate CEOs, to authors and professional speakers, to super stars in television, movies and music, to humanitarians of the greatest reputations.
Following text excerpted from the LCO company website, 1/15/06 by Gordon Patzer:
[ With more than 20 years experience and having represented some of modern society's biggest names and companies, Michael Levine is the founder of LCO - Levine Communications Office. As the author of 16 books, including Guerrilla PR - considered the most widely used introduction to Public Relations in the world - Levine is an industry expert who is frequently called upon by national media to provide PR insight into topical news and events. ]
[ Michael Levine - LCO has developed hundreds of respected and prized PR campaigns and secured national and international results in virtually all major media outlets, including CNN, The Today Show, MSNBC, Entertainment Tonight, BBC, The New York Times, The London Daily Telegraph, The LA Times, Newsweek, Time, Rolling Stone, MTV and Vanity Fair. From its flagship office in Los Angeles, and affiliates in New York and London, LCO works with clients on both national and global campaigns… His clients have run from movie & TV stars, to sports heroes, to music figures, comics, producers and multi-national corporations. When not in the office, Levine can be found speaking at national conferences, and conducting philanthropic work for the community of Los Angeles. ]
[ Called by USA Today, "one of Hollywood's brightest and most respected executives," Levine has been responsible for public relations campaigns for, among others, Barbara Streisand, Charlton Heston, Linda Evans, Evans, Jon Voight, David Bowie, Fleetwood Mac, Prince, Kareem Adbul-Jabbar, Nancy Kerrigan, Cameron Diaz, Ozzy Osbourne, Michael Jackson, Bill O'Reilly, Suzanne Somers, Demi Moore, Michael J. Fox, Nike, Sharp, and Pizza Hut. ]
[ (Supportive statements/endorsements about Mr. Levine on the company website include): New York City Mayor Michael R. Bloomberg, former President Bill Clinton, former Senator Bob Dole, Senator Dianne Feinstein, David Geffen, Kathy Lee Gifford, former Los Angeles Mayor James K. Hahn, Senator Joseph I. Lieberman, Senator John McCain, Thomas S. Monaghan, Founder of Domino’s Pizza, author and professional speaker Tom Peters, Mother Theresa, (and so forth…) ]
[ Michael Levine is one of the best known names in the field of public relations. Referred to as the “Michael Jordan of Entertainment PR” by the late Steve Allen, he has made his mark on the public relations world through his books, television appearances, and most of all through his extensive history of servicing the biggest names in Hollywood and the world. ]

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“Becoming and remaining attractive to oneself and to others has become a preoccupation of millions of people from all walks of life – young and old, male and female. Moreover, catering to or creating the desire to be attractive is an extraordinarily big business across multiple industries. Yet despite this growing fascination with physical attractiveness and the billions of money that are spent on it, we know precious little about the phenomenon.

Dr. Gordon L. Patzer has spent a significant amount of time during his career tracking research and developments in the scientific efforts to understand our preoccupation with physical attractiveness. These efforts have come together in the compilation of information from a wide range of sources published in the book. This book documents how widespread this phenomenon is and the vast amount of economic resources that are devoted to physical attractiveness by individuals and by our societies. It is fascinating reading as it draws on research in psychology and sociology along with a myriad of real stories about the effect this phenomenon has on people’s lives.”


Kent B Monroe, DBA

(DBA – Doctor of Business Administration, University of Illinois).
Distinguished Professor of Marketing Emeritus, University of Illinois, Urbana-Champaign, IL.
Distinguished Visiting Scholar, University of Richmond, Richmond, VA.
Former, J. M. Jones Distinguished Professor of Marketing. University of Illinois, 1991-2005.
Honors and Awards: American Marketing Association/Irwin/McGraw Hill Distinguished Marketing Educator, 2005. Recognized for contributions to pricing research, Fordham University Pricing Center, 2000. Pricer of the Year Award, Pricing Institute, 1999. Elected Fellow of the Decision Sciences Institute, 1991. Elected a Fellow of the Decision Sciences Institute, 1991.
Academic Service: Editor, Pricing Strategy & Practice: An International Journal, 1993-2003. Editor, Journal of Consumer Rese, 1991 to 1993. Editorial board, Asian Journal of Marketing, 1992-2003; Journal of Consumer Psychology, 1993-2002; Journal of Consumer Research, 1984-2003; Journal of Marketing Research, 1979-2003; Monograph Series of the Journal of Consumer Research, 1999-2003. Journal of Pricing Management, 1989-1991.
Active member of the American Marketing Association and the Association for Consumer Research, past director of the Association for Consumer Research, and past chairman of the Development of Marketing Thought Task Force of the American Marketing Association.
Teaching and Research: Teaches courses and conducts research in pricing, marketing strategy, and marketing research. Research centers on the information value of price to buyers. Has been a pioneer in research on understanding how buyers perceive price information and form value judgments. His executive training programs on pricing strategy and tactics have been delivered on six continents. Has served as a consultant in these areas to business firms, governments, and the United Nations.
Frequent presenter of papers at academic professional meetings in U.S. and around the world.

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“I have been involved in related study since 1983 and I applaud Dr. Patzer as the globally recognized authority on physical attractiveness. He has accumulated vast experience and esteem as an analyst, expert, and proponent about this most specialized science and its pervasive presence. His accomplishments include formulating the systems for this potent, psychological and sociological phenomenon. His latest scholarly summation communicated in The Power and Paradox of Physical Attractiveness is destined to become another cornerstone of knowledge and understanding.”

Robert "Bobby" Ramirez
Author, Independent Scientific Researcher concerning Phenology, Alpha-Numerical Phenometrics, and The Primordial Defensive System.

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“Gordon Patzer’s [book] elegantly blends scientific research and mass media examples to tell the captivating story of the role of physical appearance in daily life. Those who study the body and physical appearance, those who work in the beauty and mass media industries, and those with an interest in these issues will find value in this fascinating book.”

David B. Sarwer, Ph.D.
Clinical Psychologist, Associate Professor of Psychology in Psychiatry, Departments of Psychiatry and Surgery.
The Edwin and Fannie Gray Hall Center for Human Appearance.
University of Pennsylvania School of Medicine, Philadelphia.
Director of Education at the Weight and Eating Disorders Program.
Dr. Sarwer's research interests focus on the assessment and treatment of extreme obesity. He is Principal or Co-Principal Investigator on four National Institute of Health (NIH) funded grants investigating the psychological aspects of bariatric surgery.
Consultant to the Edwin Fannie Gray Hall Center for Human Appearance at the University of Pennsylvania Medical Center where he conducts research on the psychological aspects of cosmetic and reconstructive surgery. He has numerous publications in both areas of research.
Clinically, Dr. Sarwer is actively involved in the Bariatric Surgery Program at the University of Pennsylvania School of Medicine. He conducts behavioral/psychological evaluations of patients prior to surgery. He also treats individuals with eating or other psychological concerns after bariatric surgery.
Dr. Sarwer provides psychotherapeutic treatment to persons who have body dysmorphic disorder or ther appearance concerns.
Recent publications include:
Sarwer DB, Thompson JK, Cash TF. Body image and obesity in adulthood. Psychiatric Clinics of North America, 2005, 28, 69-87. Sarwer DB, Wadden TA, Fabricatore AN. Psychosocial and behavioral aspects of bariatric surgery. Obesity Research, 2005; 13, 639-648.
Sarwer DB, Allison KC, Berkowitz RI Assessment and treatment of obesity in the primary care setting. In: LJ Haas (ed). Handbook of Primary-Care Psychology. Oxford University Press, 2004:435-453.
Sarwer DB, Cohn N, Gibbons LM, Magee L, Crerand CE, Raper SE, Rosato EF, Williams NN, Wadden TA. Psychiatric diagnoses and psychiatric treatment among bariatric surgery candidates. Obesity Surgery.
Sarwer DB, Pruzinsky T, Cash TF, Goldwyn RM, Persing JA, Whitaker LA (eds.) The Psychology of Reconstructive and Cosmetic Plastic Surgery: Clinical, Empirical, and Ethical Perspectives. Lippincott, Williams, & Wilkens, 2005.

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“I am pleased to see the research in which the author of this groundbreaking book, Dr. Patzer, delved into the motivations for the medical industry to be influenced by the Physical Attractiveness Phenomenon. This is good material.”

Allen Steadham

Director, International Size Acceptance Association.
Following text excerpted from the ISAA organization website, 1/15/06 by Gordon Patzer:
[ The mission of the International Size Acceptance Association (ISAA) is to promote size acceptance and fight size discrimination throughout the world by means of advocacy and visible, lawful actions. ISAA's primary purpose is to end the most common form of size discrimination and bigotry--that against fat children and adults; ISAA will strive to defend the human rights of members affected by other forms of size discrimination as well. ISAA defines size discrimination as any action which places people at a disadvantage simply because of their size. ISAA defines size acceptance as acceptance of self and others without regard to weight or body size. ]
[ ISAA has branches across the United States, in Canada, Brazil, the United Kingdom, France, Australia and the Arab Nations. ISAA's message of size acceptance--and Respect, Fitness, Health--reaches millions of people through radio, television, newspapers and even through film (in the DVD edition of the Oscar-nominated documentary Supersize Me). ]
[ ISAA takes a no-nonsense, professional approach to helping save lives through educating the public about health and wellness for people of all sizes as well as the realities of weight-based discrimination and who gets hurt by it (everyone). ]
[ ISAA [works] to help empower people to make decisions for themselves, armed with the necessary information to make educated choices concerning their health and their bodies, or those close to them.]

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“When Gordon Patzer speaks, whether it be in a book, an article, a letter or TV appearance, it never fails to impact me in a way that I find somewhat of an 'Aha!' experience, a kind of 'That's sooooo true!' feeling that gets deep to the core of human behavior. Often times, I read his findings with a deep disappointment of the human race. How superficial people are, how empty and misguided their views are! And, while I sit and digest what Dr. Patzer is so boldly stating, I feel uneasy because I realize that as a marketer and a mother, I am oftentimes guilty of these stereotypes and perceptions.

Dr. Patzer has a way of breaking through the clutter of physical and non-physical perceptions and behaviors, leaving you with a clear understanding of the psychological and social implications of this truly fascinating phenomenon. In many ways, Dr. Patzer provides us with the world's ultimate mirror to human behavior. Dare to look, you will be sure to be shocked and inspired.”


Julie Kaneshiro-Sweeney
Former Director of Brand Marketing for GUESS?, Inc., Walt Disney Studios consumer products division, Universal Studios home video, and Nissin Foods USA, as well as former positions with Hakuhodo Advertising and Chiat/Day Advertising.
Ms. Sweeney earned an MBA early in her career from The University of Chicago, and now lives in Los Angeles with her husband and two young children.

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“Gordon Patzer is one of a small group of academics who has ‘…boldly gone where few (have had the courage) to have gone before….’ Gordon has been conducting research and writing on the physical attractiveness phenomenon for almost 30 years, and we owe him a debt of gratitude for bringing to light what has been, for most of us, a forbidden thought. The very idea that the world isn’t fair, and that the accidents of birth and ‘position’ in the social hierarchy of our society runs counter to some of our most deeply held beliefs about the way the world works or ought to work. A colleague of mine used to say that one has to have the ‘…courage, pluck and fortitude to be born at the right time!’ To this one might add “….and have the ‘right’ parents.”

We all know, at an intuitive level, that there are no homely movie stars, entertainers, and public figures; and that income and social power derive from these conditions.
What is remarkable about Patzer’s work is the documentation of the pervasiveness of the physical attractiveness phenomenon…this phenomenon ramifies into every aspect of the human condition. So we’ve learned that life isn’t fair just as earlier we learned to abandon our beliefs in Santa Claus and the Easter Bunny. It’s painful to learn the truth, but ultimately we are better off to know it. It is what it is.

Patzer is not content to simply document and scientifically demonstrate the physical attractiveness phenomenon, he has the courage to offer suggestions and policy prescriptions that flow from an ingrained notion of how a just and fair society organized on democratic principles should deal with it. This book is not for the faint of heart, or those who can’t deal with the discomfort of having their closely held (if largely unexamined) beliefs challenged by evidence.”


Paul Uselding, Ph.D.
Dean, Elizabeth McDowell Lewis College of Business, Marshall University, West Virginia.
After twenty years as a university business college dean, Dr. Uselding is among the longest serving active university business school deans in the United States.
Credited with leadership in his prior dean’s position for both reaffirmation of accreditation by Association to Advance Collegiate Schools of Business (AACSB) and for attaining such initial accreditation by AACSB.
With Ph.D. in Economics from Northwestern University, combined with a BS degree in Industrial Engineering from Northwestern University and MBA from Cornell University, Dr. Uselding has earned a national reputation in his field of economics and has accordingly served as editor of The Quarterly Review of Economics and Finance.

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“In his continuing effort to research and explain the phenomenon of physical attractiveness, Gordon Patzer now offers The Power and Paradox of Physical Attractiveness, a profound work that takes great pains to explain how the world looks at this issue. Having followed his work for 15 years, I can say that he has been influential in the dental profession at helping it understand the value of its part in enhancing physical attractiveness. Every medical/dental professional needs to understand the implications that Dr. Patzer relates in this book to better support their patients’ concerns, needs, and wants related to physical attractiveness.”

Joseph Whitehouse, MS, DDS
Dentist practitioner in the San Francisco Bay area.
President, World Congress of Minimally Invasive Dentistry.
Founding member, World Congress of Micro Dentistry.
Professional affiliations include: American Dental Association, California Dental Association, Academy of General Dentistry, American Academy of Cosmetic Dentistry, and International Congress of Oral Implantology.

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“Professor Patzer has raised to a new level our understanding of the importance that our culture places on physical appearance. The Power and Paradox of Physical Attractiveness is by far the most comprehensive and rigorously researched work on this subject I have found. There will be many opportunities for both the professional and the layman to apply its insights.”

Anna Soo Wildermuth, AICI, CIM
Certified Image Master.
Past president, Association of Image Consultants, International.
CEO, Personal Images, Inc: Image and Communication Skills for Individuals and Corporations.
Co-author, Unlocking the Secrets of Successful Women in Business.

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“As a physician with a medical specialty focused toward appearance, I experience daily the role and impact physical attractiveness has in the lives of men as well as women. Many factors influence or determine the physical attractiveness of a person, and both separately and collectively they cause significant psychological and sociological consequences. The thoroughness and precision with which Dr. Patzer has researched, analyzed, and articulated these matters make his scholarly book, The Power and Paradox of Physical Attractiveness, a "must read" for every person.”

Craig L. Ziering, DO, FAOCD

DO – Doctor of Osteopathic Medicine.
FAOCD – Fellow American Osteopathic College of Dermatology.
Qualified medical doctor who is board certified by the American Board of Hair Restoration Surgery and the American Osteopathic Board of Dermatology.
Regularly featured on the ABC Television Network program, Extreme Makeover.
One of the leading and trusted authorities on hair transplantation and hair restoration, with name and reputation recognized throughout the world that attracts patients to his surgical centers centered in the Los Angeles and Las Vegas metropolitan areas.
Serves on the advisory boards of both Merck and Pharmacia, maintains an active participation in research, and has been recognized for "Most Original New Idea" by the International Society of Hair Restoration Surgery.
Clinical Coordinator of the International Society of Hair Restoration Surgery Advanced Live Surgery Workshop and regularly lectures at both the International and European Societies for Hair Restoration Surgery.

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“We human beings live inherently embodied lives. At a most basic level, our physical differences enable us to recognize one another. But the meaning of human appearance transcends simple recognition. Physical appearance conveys a wealth of implicit and explicit information about who we are or who we may be—our gender, age, ethnicity, socioeconomic status, personality characteristics, etc. Sometimes our appearance communicates important accuracies, yet often it is a prototypic image that other people perceive and respond to with untested assumptions.

We are good looking so we must be good. We are fat, so we must be lazy or eat too much. We are tall so we must be skilled at basketball. We are short so we must feel inferior. We are muscular men so we must be masculine, assertive, dominant, or competitive. We are pretty women so we must be feminine and sexual. We have a “perfect face” or society’s ideal body, so surely we must also be perfect or ideal in other ways.

Being physically attractive bestows benefits. Still, looking good isn’t always good. It can illicit envy or assumptions that a person is merely a sex object, or egotistical, or has received undue privilege because of their looks. Being biased by beauty isn’t just about men judging women. It isn’t a simplistic sexual phenomenon. Physical attractiveness colors our views of and reactions to people in most contexts of life. It permeates the media as well as everyday human relations. Indeed, physical attractiveness can reflexively shape our perceptions and beliefs and reactions vis--vis others in ways that are not always immediately conscious to us.

Some of our social assumptions about people based on their looks are largely “wired in” and universal, and other assumptions are more culturally taught. Regardless of the origin of these phenomena surrounding physical attractiveness, appearance undoubtedly matters. And it matters in ways that are both obvious and complex. Physical appearance significantly shapes our lives. So we act to try to control our appearance. We adorn ourselves with carefully selected clothing, try to alter our weight or muscularity, spend time and money to have the “right” hairstyle, or seek a surgical solution to be more physically attractive.

Nearly twenty years ago, I articulated a distinction between the “inside” and “outside” perspectives on the study of human appearance. The “inside view” concerns “body image”—how our perceptions, beliefs, and feelings about our own looks affect our lives. The “outside view” pertains to how our physical appearance influences others’ perceptions, beliefs, and feelings about us. At about the same time, Dr. Gordon Patzer wrote his first book, The Physical Attractiveness Phenomena, to tell the fascinating story of this “outside view.” Now, in his new and exceptional volume, Dr. Gordon Patzer has thoughtfully garnered and detailed all the empirical evidence about what human appearance means in “the eyes of the beholder.”

Dr. Patzer’s book is a well-written, compendium of contemporary knowledge about the personal and interpersonal implications of human physical attractiveness. For better or worse, these implications are considerable in every aspect of life for human beings across cultures and across the lifespan. The “beauty” of this volume is that it leaves few stones unturned and is grounded in both theory and scientific facts. While physical appearance is a powerful determinant of first impressions, its influences are neither simple and transient nor merely a matter of romantic attraction. Looks affect the lives of infants, children, adolescents, and adults of all ages. Both faces and bodies are important. Both culture and biology are important. Human appearance can alter interpersonal, educational, and occupational opportunities and can tip the scales of justice that is by no means blind.

Dr. Patzer’s scholarly volume sheds elucidating scientific light on the phenomenon of physical attractiveness. We cannot escape the reality of our embodied lives nor the fact that our physical aesthetics shape our lives, in both profound and subtle ways. This is a serious story that must be told and should be read.”


Thomas F. Cash, Ph.D.
Editor-in-Chief, Body Image: An International Journal of Research.
Clinical and Research Psychologist, University (Distinguished) Professor.
Department of Psychology, Old Dominion University, Norfolk, Virginia.
Elected Fellow, American Psychological Society.
Former Associate Editor, Journal of Social and Clinical Psychology.
Former Consulting Editor responsibilities include International Journal of Eating Disorders, Journal of Applied Social Psychology, Journal of Consulting and Clinical Psychology, and Psychological Assessment.
[Note: The above text is from the book Foreword section written by Thomas F. Cash, Ph.D. for the book written by Gordon Patzer titled, Why Physically Attractive People Are More Successful: The Scientific Explanation, Social Consequences and Ethical Problems.
 
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“…Patzer’s work is interesting, fearless and even inspired. If a profound writer’s job is to comfort the afflicted while afflicting the comfortable, Patzer continues to pass this test.”


Michael Levine, Best selling author, media expert, publicist for top-level personalities.
                            
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“…Patzer deepens our understanding of physical attractiveness phenomenon, [providing] extraordinary insight of the pervasive impact of this underappreciated force in business and social decision-making.”

Constantine W. Curris, Ed.D., President, American Association of State Colleges and Universities.

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“Becoming and remaining attractive to oneself and to others has become a preoccupation of millions of people from all walks of life…billions are spent on it…Dr. Gordon L. Patzer has spent a significant amount of time during his career to understand scientifically our preoccupation…”

Kent B. Monroe, DBA, Distinguished Professor of Marketing Emeritus, University of Illinois, Urbana-Champaign, pricing consultant to business firms, governments, and the United Nations.
   
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